Happy Dog
Happy Dog is a German-developed family-owned brand of dog food reputed for its great quality and healthy, traceable ingredients. It is of the utmost premium quality and will be competitively priced at the top of the market. Whilst we clearly in the business of selling dog food, they are also in the business of making dogs happy. They state that their “ultimate mission in life is to do all we can to ensure that dog owners and their dogs lead as happy and fulfilling lives as possible.”
With that in mind Happy Dog came to Second Variety and engaged the award winning design agency Clusta us to craft an e-commerce website that would combine easy ways to buy their dog food online with a community to nurture and care for their dogs in all aspects of their lives. With little time to spare and a gargantuan list of features in development Happy Dog are now making headway as a challenger brand into the dog food market in the UK which is worth an estimated £1 Billion.
Using the latest light weight CMS framework, Habari, and the biggest hitting e-commerce software, Magento, we are forging new ground for a large pet food manufacturer by going direct to the customer and we will be continually adding new features to enrich the buying experience of their users and to nurture this nascent community of discerning dog owners, breeders and affiliates.
Consumers of Happy Dog food can buy online have their food delivered direct from this family run business in Germany to their door. Breeders can join a special club where they can purchase Happy Dog food at premium prices and earn money recommending it to proud new owners of their pedigree puppies, meanwhile ambassadors (affiliates) can earn commissions by simply signing up new users and evangelising the brand. We used Habari and Magento to build in community features, e-commerce and an affiliate programme to beat all affiliate programmes. We will be announcing new feature on our Twitter feed in the next few months.
